Opener Script
"Hi [Name], this is [Your Name] from Big Air AC. You reached out to us on Facebook a little while back
about your air conditioning. I just wanted to follow up and see — is your system running okay,
or is there anything we can help with?"
Caller Tips
• Keep it casual — they clicked a Facebook ad, not a binding contract.
• If they don't remember, say: "No worries, we just wanted to make sure you were taken care of."
• Goal: book a maintenance visit. First-time maintenance is $120 (normally $185 — that's $65 off).
• If they need a diagnostic/service call, the fee is $99.
• Maintenance plans available: Essentials ~$285/yr, Full Service ~$349/yr.
• Do NOT leave a voicemail on the first or second call — see protocol below.
No-Voicemail Protocol
1. Call, no voicemail. If no answer, mark "No Answer" and try again tomorrow.
2. Call again next day, no voicemail. If no answer, mark "No Answer."
3. Wait 2-3 days, then call. This time leave a voicemail if no answer:
"Hi [Name], this is [Your Name] from Big Air AC, you reached out to us about AC maintenance. Give us a call back at 239-220-2026."
4. After attempt 3 with no callback: move to bottom, try once more in a week. If still no answer, mark exhausted.